There is this cool urban legend that the logo of Apple Computers (multi colored, striped apple with a piece bitten off) was a tribute to 'father of Artificial Intelligence' , 'father of Cryptography' , 'father of Computer Science', Alan Turing. Much persecuted during the WWII because of his homosexuality, Turing committed suicide/accidentally killed himself/was assassinated (whichever theory you believe in) by eating a cyanide laced apple. His cleaning lady found him the next day with a half bitten apple beside him.
However, its an urban myth. The Apple Computers logo is a tribute. But it's a tribute to Newton's apple, not Turing's apple.
And the compelling evidence is from Kelley Advertising -
- An earlier Apple Computer logo featured Sir Isaac Newton under an apple tree.
- "Rob Janoff of Regis McKenna Advertising designed the logo with the apple representing "the acquisition of knowledge." This account goes on to describe how Steve Jobs added the rainbow colors to the logo Janoff designed to emphasize the Apple II's superior color output. "
1 comment:
Hmm..! I bet Steve Jobs looks at the logo as .."The mystery being the driving factor.."! Its business at the end of the day!:)
Post a Comment